Naja is a product of our passions and beliefs: a love for beautifully designed things, a bit of rebelliousness, and a deep desire to make the world a better place. We believe in caring for our environment and in the preservation of a clean ecosystem for all of its living beings. As a result, we make every effort to reduce our environmental footprint. We use digital and sublimation printing technologies to print our garnets because they are the most environmentally friendly processes for creating printed fabric. Billions of gallons of water are used each year to dye fabric for the garment industry. With digital printing, our water waste is next to none. We strive to include fabrics made from recycled plastic bottles in each of our collections and we are constantly in search of new fabrics and technologies that are good for the earth and good for you.