1. SustainabilityIf there’s one thing that we want to see differ from modern everyday brands, it’s sustainability and green business practices. This can be in the form of materials utilized in products, approaches to labor practices, usage of resources, and everything in-between. The last thing we want to do is support a company known for releasing products that aren’t sustainable, and this demand, alone, has influenced many industries to favor green business and brands.
2. TransparencyDecades of questionable business practices across all industries, as well as a more socially connected world than ever before, has led to global consciousness, and we find ourselves up front and center of this awakening. Many of today’s most successful green businesses pride themselves on maintaining transparency, which is based on a demand that will continue to expand yearly.