VEJA - Leaf'd

VEJA

Ecological Sneakers

Since 2005, VEJA has been making sneakers differently infusing each stage of production with a positive impact. VEJA produces environmentally friendly sneakers, made with raw materials sourced from organic farming and ecological agriculture, without chemicals or polluting processes.

The idea behind a pair of VEJA: standing up with one foot in design and the other in social responsibility.  We decided to make sneakers, because this product is a symbol for our generation and our era. It’s also a product that crystallizes the major issues of globalization through its production, dissemination, and usage.

Making shoes differently was us saying that everything had to be redone from scratch, that nothing was to be taken for granted. And it started happening: food, cars, consumer products in general are changing their production methods. The way these goods are made is more and more important. That’s what our project is about, making what we want the world to become.

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