THE OTHER WAY TO RECYCLE Recycling is a pretty simple proposition. When we use something, we can throw it away, and there it will rot for a long, long time. Probably leaching some crappy stuff too. Or… We can use things, then recycle them. We can make purchases based upon the lifecycle of the thing. We can make decisions based upon a longer-term worldview that incorporates a belief that we should always leave things better than we found them, just like they taught us in kindergarten. The next step is easy too. Buy things made from recycled or upcycled materials. There has to be a market for the recycled materials or there’s no sense throwing them in that yellow or blue bin. It’s ultimately a resource stream, and it has to flow somewhere. Don’t worry. It’s flowing right here. We’re not 100% recycled yet, but we will be. One day people will wonder why products don’t say 100% post-consumer materials on them. We’re wondering it already—and cranking hard to ride ahead of the pack. U.S. MADE It’s true: 99% of bikes sold in the U.S. are made somewhere else. Not ours. Let’s be honest with each other—Buying domestically is a complex issue. It is. We want to know that the goods and services we use help our neighbors keep working. We want to know that products are made with fair labor practices and environmental oversight. But the ones made there are soooo cheap. True. Very true. And there’s no easy answer on what to do. So here’s our deal: We’ll make bicycles with integrity no matter where they come from, so you can feel good about making a complex decision. All of our frames are currently handmade in Portland, Ore. As far as the rest, we’ve given you two options with our first line. One set has components made almost entirely by U.S. companies and all the major components physically made here as well. The second option is less U.S.-centric, but no less of an excellent choice. Because, in the end, the health we care most about is yours and the earth’s. From that place, we can all bring a little fresh air to everything we do, and feel damn good about it. Especially while we ride.