Repeat Roses - Leaf'd

Repeat Roses

Transforming today’s event flowers into tomorrow’s social good.

We not only stop and smell the roses.

We divert them from landfills and give them second and third lives. Those frothy bouquets of garden roses, phalaenopsis orchids, and plush peonies. Those lavish towers built from snowy hydrangeas and delicate jasmine, strung with startlingly green vines. Every floral display that makes an event feel lavish, in reality, has a lifespan of mere hours. After that, their journey is short. A trip to the dumpster. Then straight to the landfill. There, every ounce of blooms and greenery adds to greenhouse gases. Even a modest event can contribute up to 400 lbs of floral waste. That adds up to 1 billion pounds of floral waste annually in the US alone.

Enter Repeat Roses. 

We rearrange those displays into bedside bouquets, then identify local non-profits whose residents’ lives could use a little brightening. Event flowers bring delight to residents of hospices and cancer treatment facilities and to victims of homelessness and domestic abuse at local shelters. Finally, we recollect those flowers and compost them locally, where they enrich the soil. This year’s roses might furnish next year’s locavore heirloom tomatoes. We think of it as a Win for the Earth.

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