Naja is a product of our passions and beliefs: a love for beautifully designed things, a bit of rebelliousness, and a deep desire to make the world a better place.
We believe in caring for our environment and in preservation of a clean eco system for all of its living beings. As a result, we make every effort to reduce out environmental footprint. We use digital and subliminal printing technologies to print our garments because they are the most environmentally friendly processes for creating printed fabric. Billions of gallons of water are used every year to dye fabric for the garment industry. With our digital printing, our water waste is next to none. We strive to include fabrics made from recycled plastic bottles in each of our collections and we are constantly in search of new fabrics and technologies that are good for the earth and good for you.
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The contemporary sustainability movement brings together environmental protection, social responsibility and economic practice. It requires grass roots movements, political advocacy, corporate responsibility on sustainable products, education and the efforts of non profits to successfully make an impact.