Jennifer Nini, founder of Eco Warrior Princess, isn’t just your average writer. In fact, she is an activist and certified organic farmer that has worked towards unifying the sustainability movement by creating a media outlet for doers and learners alike- all for the sake of the planet. Leaf’d was lucky enough to get to know her a bit more on a personal level:
Tell us a bit about your journey and how you came to where you are.
My ethical journey began in 20o8 when I travelled to China (mostly for business) and saw firsthand how fashion was produced. Upon returning to Australia I became an advocate for ethics and sustainability in fashion. My partner and friends encouraged me to start a blog to share my thoughts with others and in 2010 I launched Eco Warrior Princess.
My personal journey also evolved. I left city life to live in the country and spent the first four months in a tent and then the next two years living in a off-grid shed powered by solar. I returned to Melbourne and my partner and I decided our hearts were in the country so we bought a farm and it is now certified organic. Eco Warrior Princess has also evolved from being a blog to a multi-contributor online media platform.