Drunk Elephant is committed to using only clean ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of our formulations. We never take into account an ingredient’s synthetic or natural status, but instead choose based on its safety and bio-compatibility. Drunk Elephant’s mission is to deliver clinically-effective, clean skincare formulated with both cutting-edge synthetic and natural ingredients; and without the ubiquitous toxins, sensitizers and irritants, such as the disruptive essential oils, that block the pathway to healthy skin. We pay close attention to pH and toxicity levels, as well as formulating with efficacious percentages of active ingredients. Our goal is to teach the consumer that “natural” doesn’t automatically mean good and that every ingredient should directly and only benefit the health of our skin or the safety of the formulation. We shift the focus off of the consumer’s “sensitive” skin and on to the insensitive marketing ingredients that are responsible for the majority of our skin problems.